We thought of Google as good guys in a mean world, We felt good with Google's success in the early years. I have personally recommended Google to at least all the people i know of(ball park figure might be around 100). Our loyalty was very important for Google's success, which they might be glad to deny now. For the first time, Microsoft looks like a better company than Google when it comes privacy issues(they don't go around selling personal details of users),openness and being truthful to users(they accepted they made a huge mistake with Vista).

Success is a lousy teacher. It seduces smart people(Google) into thinking they can't lose.