Re:How Discord Won
by zamalek on Monday October 19, 2020 @09:58PM
(#24833271)
> Because even creating an account on discord after clicking a "join server" link only requires you to put in an username.
I also want to add: you don't have to install a thing either. I played a few games that heavily encouraged community coordination and still remember people backing out of VOIP because of the download ("I'll do it when I log off" and then never do). In addition, because of a central API, users can be authenticated with in-game/game account info and automatically assigned a role, instead of sitting about waiting for an admin.
Discord removes every barrier of entry possible.
> to mailing lists that 97% of their users will find fucking annoying.
This lets you measure engagement. Discord trusted their product enough to know engagement would happen.
I also want to add: you don't have to install a thing either. I played a few games that heavily encouraged community coordination and still remember people backing out of VOIP because of the download ("I'll do it when I log off" and then never do). In addition, because of a central API, users can be authenticated with in-game/game account info and automatically assigned a role, instead of sitting about waiting for an admin.
Discord removes every barrier of entry possible.
> to mailing lists that 97% of their users will find fucking annoying.
This lets you measure engagement. Discord trusted their product enough to know engagement would happen.