They are not just pushing renewable sources with the partners and partners' partners, but are also pushing for Carbon neutral.
With that plan meant to hit "zero/negative footprint by 2030" I find myself feeling less and less guilty about buying their products and returning the "not yet old" versions.
And in 2030, I'd be happy to pay Apple the incremental extra $ for the guilt free experience.
Gosh you really belief in that right?
Beyond that, yes I buy iPhones anyways and so will trust Apple at their word until some new agency does a deep dive and provides the counterfactual data. Or if over 10 years, Apple erodes the trust they have built with me.
BTW: stop trust a company...thats what religion is for...and if you live in a really good place the goverment...but NEVER a Company
Rare earth metals are mostly not rare. The vast majority of rare earths are plentiful. We're not going to run out of the most useful rare earths for hundreds of years at a minimum. It's the extraction and processing that is a problem (environmentally), not the scarcity factor. The US for example is loaded with rare earths and has barely even scratched the surface of its supply (the same is true of Canada and Australia); there has been a lack of interest in rare earth mining in the US for the past several decades because of how intense and dirty the process of extraction and processing is.
> The rare earths are a relatively abundant group of 17 elements composed of scandium, yttrium, and the lanthanides. The elements range in crustal abundance from cerium, the 25th most abundant element of the 78 common elements in the Earth's crust at 60 parts per million, to thulium and lutetium, the least abundant rare-earth elements at about 0.5 part per million.
https://www.usgs.gov/centers/nmic/rare-earths-statistics-and...
> The "rare" in the name of this group of elements is actually somewhat misleading; the U.S. Geological Survey describes them as "relatively abundant in the Earth's crust."
https://www.scientificamerican.com/article/dont-panic-about-...
https://www.smithsonianmag.com/science-nature/rare-earth-ele...
Where is it recycled and how much more energy the recycling uses?