I agree that’s not a great state to be in, but think about it from that locals new org’s point of view: comment spam is a major and hard-to-solve problem, and by tying commenting to the real-world identity and enforcement of bots that Facebook provides, the news organizations get to solve that thorny problem for free. Plus news orgs are already using FB to syndicate/share, so it’s really a no-brained for them.

I wonder what the world would look like with a independent, trustworthy, non-advertising-based company/organization which provided a similar anti-spam service for free, with the option to publicly tie to verified identities as well. (For all the flack that real-name policies get, they do reduce spam and hate speech by a big margin, so any service which doesn’t verify identity isn’t really a drop-in replacement for FB as far as that news org is concerned)