The gig apps are more broadly exploiting the population, if not their users directly. Workers rights are basically non-existent in these companies. And they're doing it for the purpose of driving their more fairly-run competitors out of business. What do you think they're going to do once they get that monopoloy?
If anything, I think it's the other way around. Users are exploiting the VC-backed companies. Because there's so many investors reaching for yield right now, the money is abundant. Startups are burning through cash to acquire you, so you can reap the benefits.
I've got 5 delivery apps on my phone and rotate based on which is providing a credit. Ditto for ridesharing. When I was doing a short contract in a different city last year, I got a mattress from whatever mattress-in-a-box company offered the longest trial period, and returned it. I've gotten 3 months of WeWork credits for doing nothing. I could go on and on and on.