Users often don't understand what's happening. For instance, many times the ad that pretends to be the top result, is one the brand had to pay for to avoid squatting.

People who get scammed or get malware from Google Ads don't realize a Google Ad was involved. They think they got "hacked" or did something wrong.

Sure, there are those of us who know better, but they aren't the oblivious majority that is where Google's income comes from.