The prices of individual equities is determined by buyers and sellers coming to an agreement, not buy-and-holders. As long as there are two people who think they can take advantage of each other, there will be price discovery:
* https://en.wikipedia.org/wiki/Grossman-Stiglitz_Paradox
Ben Felix, of PWL Capital in Canada, has good article/video on this:
* https://www.pwlcapital.com/there-is-no-such-thing-as-an-inde...
* https://rationalreminder.ca/blog/2020/1/31/there-is-no-such-...
From the article(s), Blackrock estimated that only about 5% of buy and selling is done by index funds, so the vast majority of market activity, where price discovery happens, is still with the active folks.
See also the recent financial markets discussion with some of the sub-threads on about the (alleged?) usefulness of HFT systems in keeping liquidity high:
Although it appears (https://www.economist.com/business/2020/08/06/joining-the-s-...) that we aren't actually heading towards that scenario right now, I think it's a possibility worth some concern.