Re:Product Demo Sucks Because It's Focused on Your Product
by spiffytech on Saturday October 10, 2020 @09:01PM
(#24743078)
> The thing is to have someone who isn't involved in making the product at all doing the demo.
I think this only works if the presenter lived with the same problems the audience wants a fix for. A demo by an engineer who's too close to the solution is infinitely better than a demo by a sales rep who can't relate to the problem or its solution because the engineer at least understands what they're trying to fix.
The best demos I've seen were given by people who, in another timeline, could be among those hearing the demo.
A smaller item, one widely counterintuitive to me and that I am not modeling right now, is that you want to focus on your best 1-3 points to the complete exclusion of everything else. Every new idea is a chance to lose someone, if they want the laundry list they'll ask for it.