The boss ultimately dictates how this is to be done. Businesses fire customers, pivot the business to seek better ones, abuse/shortchange/swindle their customers all the time.
There are Bureaus of Consumer Protection, but no Bureaus of Boss Protection.
When you seek product-market fit, or decide which features to prioritize for development, you are in effect seeking to satisfy this boss. When you make pricing decisions, you’re likewise being guided by the constraints of your target customer base. The customer can ultimately shut you down, firing everyone, to stretch the metaphor. Can you fire the customer? Sure. But you always need a customer of some kind, and as a going concern you ultimately serve at the pleasure of that (aggregate) customer, and not the reverse.