Re:“35-50% of clicks on Reddit Ads are fraudulent”
by MaxBarraclough on Friday October 09, 2020 @06:58PM
(#24735270)
What's the endgame for those ads? How is your click meant to convert to revenue? Plain old scams?
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Re:“35-50% of clicks on Reddit Ads are fraudulent”
by CyrusL on Friday October 09, 2020 @08:26PM
(#24735744)
For the clickbait content ads on Taboola and Outbrain, the strategy is ad arbitrage. The landing page is probably broken up into a slide show with many pages. The goal is to get the user to go through 30 pages (misclicking a few ads along the way) and monetize as more revenue than the cost of their visit. There are other monetization strategies for other types of ads on Taboola and Outbrain.
Re:“35-50% of clicks on Reddit Ads are fraudulent”
by earthboundkid on Friday October 09, 2020 @10:48PM
(#24736370)
The arbitrage isn’t illegal but it’s also not not a scam. If you’re running ads against the shite articles and you knew all the traffic to the ad was just people from a different site who don’t even really see your ads, you wouldn’t be very happy to pay for it.