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A comment on “35-50% of clicks on Reddit Ads are fraudulent”. Parent comment

Re:“35-50% of clicks on Reddit Ads are fraudulent” by jlund-molfese on Friday October 09, 2020 @03:59PM (#24733800)
Do you have any thoughts on the financial impact of self-hosting vs using something like Google Ads? I'd assume you mostly made that choice for ethical reasons, right?

I noticed that my ad blocker doesn't block your ads, and like you mentioned, they don't interrupt the browsing experience. They're almost like those in a high-quality paper magazine!

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Re:“35-50% of clicks on Reddit Ads are fraudulent” by stevesearer on Friday October 09, 2020 @04:39PM (#24734203)
We initially used Google Ads, but phased them out 6-7 years ago because the ads were lower quality than we wanted and missing a big chunk of the ad sale due to Google's fees.

If I remember correctly, we used Google and self-hosted for a while, but eventually it made financial sense to replace the Google Ad slots with self-hosted so we were able to capture the full ad sale.

Several years on, I am really happy with the decision and it is great to not be subject to the whims of an ad marketplace we have no control over.

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