Re:“35-50% of clicks on Reddit Ads are fraudulent”
by Groxx on Friday October 09, 2020 @02:58PM
(#24733199)
One reason I've seen detected elsewhere (wish I could remember the blog post tho): adding noise and farming "human signals" to get through later tests better.
E.g. if you have a bot to click on ads to make you money, you'll be less likely to be detected if they also click other ads / have other background advertising data. Similar to how spam review accounts will also leave reviews on entirely unrelated products, both to appear more real at a glance (not just one "5 star buy now" review), and to throw off detection of "this account is obviously paid by this account".
E.g. if you have a bot to click on ads to make you money, you'll be less likely to be detected if they also click other ads / have other background advertising data. Similar to how spam review accounts will also leave reviews on entirely unrelated products, both to appear more real at a glance (not just one "5 star buy now" review), and to throw off detection of "this account is obviously paid by this account".