I’m in the same boat re: Apple/Google subscription options. They don’t have a vested interest in keeping you attached to a single subscription, so they’ll keep the cancellation option easy in favor of keeping you in their ecosystem.
This applies to checking accounts as well. I pay no fees on my account with no minimum balance or usage restrictions and still have free unlimited ATM use worldwide (i.e. my bank doesn't charge a fee for the use or currency conversion and they actually refund me the foreign ATM's fees) and fee-free overdrafting on my account (paying a very nominal margin trading interest rate). I actually still use it even though I don't live in the US because it's cheaper to use here than my domestic bank account...
It means the company has to make an effort to get money flowing again, though. Many will know that’s not worth it and stop the service instead.
(Corrections welcome)
The directives mostly concern draconian "send us a passport copy and cancellation letter" when you signed up online or via phone. Those are no longer allowed in most EU countries. If they do not comply you are free to cancel your subscription via the bank/creditcard by revoking their SEPA permission and reporting them to your local responsible authority.
edit: Both my mobile phone, internet and television service I can cancel directly online without problems starting next month. You cannot cancel yearly services unless specified in the first year but after that it is a monthly thing.