Then I resign that my communication failed.

A baby step away from industrialization will allow people to connect with the world around them. So many people are disconnected from what non-processed food even looks, smells, or tastes like. Showing people that we don't have to eat the perfectly red, plump and tasteless tomato in exchange for a tasty, delicious, non-perfect tomato that they grew themselves helps show them that the world they've been conditioned to exist in isn't the only one available.