Well I don't know for Stripe but subconsciously recruiters will always consider people who apply to be needy compared to people who are 'hunted' via Linkedin.

When you do that kind of blog posts, you try to improve the image of the company externally so that more people want to work there. It could help with more people applying but also increase the acceptance rate of the offers.

When you have a lot of people applying then you just cherry pick the best ones