Re:Apple sues Canadian recycling firm for reselling 100k dev...
by jeffbee on Sunday October 04, 2020 @02:37PM
(#24681214)
If Apple doesn't resell trade-ins, why do they buy them and where do refurbished iphones come from?
Re:Apple sues Canadian recycling firm for reselling 100k dev...
by jeromegv on Sunday October 04, 2020 @02:39PM
(#24681233)
Refurbished look as new, which isn't hte case for trade-ins. Refurbised will typically be new products that were returned within the return window, or may be customers that brough something for repair and were offered a new device to speed up the process.
Re:Apple sues Canadian recycling firm for reselling 100k dev...
by TAForObvReasons on Sunday October 04, 2020 @03:07PM
(#24681476)
iPhone 11 Pro Max is estimated to cost $500 [1], but retails at $1100 for the 64GB model [2]. Based on their public numbers [3], the most you can get is $450, so they're still ahead if they offer a trade-in discount and just dispose of the old phone. More importantly, they either get to accelerate a potential sale (if the phone is still working) or they get to compete more aggressively on price with high-end android phones
[1] https://www.nbcnews.com/now/video/how-much-does-it-cost-to-m...
After boiling off the pragmatic trade offs, I'm left being slightly baffled by discounts Apple has decided are still economic with a trade-in. Either the margins are that big that it is worth the points with consumers, or there is actually an equal advantage to the discount in removing a perfectly fine device from the second hand market.
The economics of "platform-providers" are very interesting and quite relevant.