Not sure if it’s nationwide, but my local Vue halved their seat count a few years ago, replacing the crappy fold-down seats with ultra-spacious recliners. It really made a huge difference and pre-pandemic I’d try to go at least once a month, especially at quiet times when I was often one of only two or three people in the screen.

Obviously the fact that so few other people were there is not great for the theatre, but it was a really enjoyable experience.

Not to mention it set up something of a feedback loop—I’d see trailers for upcoming films that I would then go back to see. I don’t really see ads for films at home, so even though cinemas reopened some time ago I hadn’t thought to go until recently (well, that and the fact that it’s probably a hot-bed for infection).