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Re:Morgan Stanley Closes Acquisition of E*TRADE by astura on Saturday October 03, 2020 @02:42PM (#24673858)
Charles Schwab started offering free trades because their competitors all started offering free trades. There was a "fee war" a year or two ago where each brokerage lowered their fees in response to others lowering theirs.

https://apnews.com/article/534da63064b54ccdbcbb68434677ff54

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