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Re:Publishers worry as ebooks fly off libraries' virtual she... by webmaven on Friday October 02, 2020 @08:30PM (#24668424)
> This is obviously anecdotal, but it's always seemed to me that piracy is almost free advertising in some cases (though obviously not universally.)

Tim O'Reilly wrote a post in 2002 titled "Piracy is Progressive Taxation"[0]. Basically, the conclusion he came to after analyzing the data is that on average, piracy stimulates demand enough for net gain in sales for publishers, but it isn't distributed evenly: works in the fat head (eg. bestsellers, blockbusters, etc.) see a very small net loss (ie. for the most popular content piracy may displace sales a bit), but for everyone else it is a net gain, and the gain is bigger the less popular the content is.

[0] https://www.oreilly.com/content/piracy-is-progressive-taxati...

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