I expect that’s true for a pilot, but it seems plausible that if it’s successful you could eventually become more economical than traditional growers. You’re not limited by access to high-value grape-growing acreage, for one thing. If this eventually does scale I’d expect it to swing the opposite way, producing commodity “grown to order” grapes for the low end (by price, if not quality), while the high end of the market continues to differentiate by terroir and traditional production methods.