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Re:Show HN: Auto Swatch - New-car research that doesn't suck by nicksergeant on Wednesday April 20, 2011 @09:53AM (#2466575)
When my wife and I were car shopping, I noticed an emotional pattern. She cared about color, style, etc. My target audience is women 25-40.
Re:Show HN: Auto Swatch - New-car research that doesn't suck by DanielStraight on Wednesday April 20, 2011 @09:57AM (#2466589)
If the goal is to shop by color/style, I would filter out the cars that aren't available in the selected color. Showing the little gray boxes provides no benefit at all. I would also eliminate the pagination on the listings. Pagination almost always detracts from the usability of a site. In your case, it makes it much harder to compare vehicles within the search results. And, when you remove the pointless grayed-out boxes, the page will never be that long.
Re:Show HN: Auto Swatch - New-car research that doesn't suck by nicksergeant on Wednesday April 20, 2011 @10:00AM (#2466604)
I originally filtered out the vehicles not available in the color, but it was confusing when vehicles popped in and out depending on color. If my vehicle isn't available in red, I want to know that.

As far as pagination goes, I'm with you. I'm still on the fence about whether or not to ditch it.

Re:Show HN: Auto Swatch - New-car research that doesn't suck by DanielStraight on Wednesday April 20, 2011 @10:49AM (#2466807)
Perhaps group results by availability then?

Like:

   Available vehicles A-Z
  ------------------------
  Unavailable vehicles A-Z
Why not ditch pagination? What is it adding to the site?
Re:Show HN: Auto Swatch - New-car research that doesn't suck by nicksergeant on Wednesday April 20, 2011 @12:51PM (#2467358)
More confusing UI, IMO.

I'll probably kill pagination, though.