When companies say they are being apolitical they mean more narrowly political - ignoring as much as possible the things that do not affect their core business. Does coinbase have to have a declared position for whether there should be a Mexico wall, or gun rights, or abortion - not really. What about BLM or gay rights? They probably have to have some minimal position like "we treat everyone equally", but that's also different than donating to the protests or conversely declaring support for the police union, etc.