Re:The life and death of email read tracking
by tatersolid on Wednesday September 30, 2020 @08:03AM
(#24637853)
> 75%-80% open rate for many of my campaigns
You don’t actually ever have anything close to that. The big marketing automation platforms apply “correction factors” because most mail clients block images by default.
Create a seed list of 100 emails you control, make sure you open exactly one of your test emails, and watch your “marketing automation” tool lie to you when it comes to open rates.
You don’t actually ever have anything close to that. The big marketing automation platforms apply “correction factors” because most mail clients block images by default.
Create a seed list of 100 emails you control, make sure you open exactly one of your test emails, and watch your “marketing automation” tool lie to you when it comes to open rates.