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A comment on Apple Reportedly Rejecting Apps With Pay-Per-Install Campaigns. Parent comment

Re:Apple Reportedly Rejecting Apps With Pay-Per-Install Camp... by gyardley on Tuesday April 19, 2011 @03:01PM (#2463768)
Oh, I'm almost certain it's true. Apple has always been uncomfy with the pay-per-install business.

Unfortunately that was one of the only measureable ways to cost-effectively market iOS apps. Now the best strategy is to try and curry favor with Apple and get a front-of-iTunes promotional slot. Good for Apple but pretty unpredictable for developers.

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Re:Apple Reportedly Rejecting Apps With Pay-Per-Install Camp... by prassarkar on Tuesday April 19, 2011 @04:17PM (#2464049)
> try and curry favor with Apple and get a front-of-iTunes promotional slot

This works in the favor of big name brands who probably have a open sales channel through iAds which makes it easier for them to get promoted. It sucks for indie app developers who have limited ways of getting noticed by the Apple editorial team.

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