> A radical, uncompromising, plug and play personal server, offering one-click installation and simple configuration of open source software services that run over Tor V3. The Embassy is your sovereign territory in the land of the Internet. No technical expertise required.

I have technical expertise and that paragraph goes down like molasses.

Imagine if instead it just said

> Plug this in and you have a cloud in your own home.

Sure HN types might nitpick the use of cloud for self-hosted hardware but at least there'd be some hope for non-technical users