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Re:Google’s Search Preference Menu Eliminates DuckDuckGo by ehsankia on Tuesday September 29, 2020 @12:16PM (#24629651)
And upstart would have much more chance to win an auction than magically get enough market share to get onto the list. This method is actually much better for newcomers than the other.
Re:Google’s Search Preference Menu Eliminates DuckDuckGo by jariel on Tuesday September 29, 2020 @08:23PM (#24634597)
An upstart would have 0 chance of winning the auction.

It's tantamount to a wireless spectrum option - enormous costs involved.