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A comment on The SaaS website content you need to close sales.

Re:The SaaS website content you need to close sales by gk1 on Tuesday September 29, 2020 @10:31AM (#24628270)
The "X Alternative" is such an effective tactic, even today. I stumbled onto it, tried it myself (successfully), and wrote about it way back in 2015: https://www.gkogan.co/blog/alternative-pages/

One of my favorite examples of this is Bitrix24, which made maybe a hundred such pages: https://www.bitrix24.com/alternatives/

For most startups you don't need to go that far... Just making an "alternative" page for your biggest competitor could start bringing you people who are eager to switch.

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Re:The SaaS website content you need to close sales by franciscassel on Tuesday September 29, 2020 @10:42AM (#24628400)
Hey, Greg, I started following your work this year -- good to see you.

Funny enough, I know that Bitrix alternatives page, because they're a competitor of one of my clients in the workflow automation space. :)

-Mike

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Re:The SaaS website content you need to close sales by gk1 on Tuesday September 29, 2020 @10:44AM (#24628428)
From the looks of their alternative pages, they're everyone's competitor! ;)
[ Parent | on HN ]
Re:The SaaS website content you need to close sales by franciscassel on Tuesday September 29, 2020 @10:58AM (#24628603)
Haha!
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