Re:Samsung TV owners complain about increasingly obtrusive ads
by nitrogen on Tuesday September 29, 2020 @11:37AM
(#24629115)
I've met marketers and product people of both kinds. The cynical ones seemed to half hate their jobs, and justify the SOP clickbait as keeping up with the negative sum game they have to play. The less cynical ones seemed to be kind of detached from externalities, and described their marketing copy as "standard marketing puffery" to justify it to legal.
Jobs which require a belief to perform sincerely, select people who hold that belief sincerely.
This principle should undo a lot of cynicism. Yes, eg., people in marketing often "really believe" their efforts are a net-positive, and no it isn't often, "mere cynicism" on their part.
Rather, what has happened, is that most who view marketing cynically, do not take a job in it.
We often misidentify this process of selecting for sincerity as a psychological-reality in those who are selected. Marketers "make money through cynical means" whilst sincerely believing they don't.