News for hackers. Stuff that matters.

A comment on The SaaS website content you need to close sales.

Re:The SaaS website content you need to close sales by cbisnett on Monday September 28, 2020 @09:36PM (#24623331)
Really solid article. I enjoyed the examples of known successful companies embracing, instead of ignoring, the comparisons to competition.

> ...prospective buyers are going to discover your competitors, anyway.

[ Parent | on HN ]
Re:The SaaS website content you need to close sales by franciscassel on Monday September 28, 2020 @09:44PM (#24623375)
I appreciate it -- glad you got something out of it.

I haven't run into this a lot with my clients -- they've generally been on-board with the idea of creating vs./alternatives content -- but some folks do have that mental block. Talking about competitors feels risky to them.

[ Parent | on HN ]