Generally I would agree that it is a bad step to ban the app. It can still normalize censorship and if it becomes a main market player, you might loose the ability to talk about it and other apps might follow just because of the success.

Ideally people would stop using it by choice. Perhaps too much to ask, but I know enough people that wouldn't use it precisely because of these issues.

Agreed that it is easy to play language games, but maybe your intention is to draw attention of a larger crowd that would be completely oblivious to it.