Re:Tesla’s Nemesis in China Is a Tiny $5k Electric Car from GM
by bumby on Sunday September 27, 2020 @09:12AM
(#24606373)
>People tend to follow the crowd
This is an important pragmatic point that reminded me of a study that tried to change people's behavior as it related to environmental impact. As I remember it, they tried three approaches:
1) Communicating the benefits of the change (e.g., look how much money you'd save)
2) Shaming the current behavior (e.g., look how much damage you're creating in the environment)
3) Communicating that a large proportion of your neighbors have already changed their behavior
The only one that effectively made any difference in people's behavior was #3
This is an important pragmatic point that reminded me of a study that tried to change people's behavior as it related to environmental impact. As I remember it, they tried three approaches:
1) Communicating the benefits of the change (e.g., look how much money you'd save)
2) Shaming the current behavior (e.g., look how much damage you're creating in the environment)
3) Communicating that a large proportion of your neighbors have already changed their behavior
The only one that effectively made any difference in people's behavior was #3