Came here to suggest this. It has good tactical advice, but also good big-picture strategies. And it will give you vocabulary to talk about experiences you may have had but were not able to fully understand/contextualize.
Re:Ask HN: How to learn sales?
by auggierose on Sunday September 27, 2020 @01:50AM
(#24604504)
Sounds very interesting, but if I cannot buy a PDF of it, I am not going to bother.
Re:Ask HN: How to learn sales?
by auggierose on Sunday September 27, 2020 @02:40PM
(#24609078)
It seems there is a PDF version of it available, is it the same version? https://www.holloway.com/b/founding-sales
Your situation is why I wrote Founding Sales: https://www.foundingsales.com/
The full text is available online on that Squarespace site.
I wrote it after selling my last company - it chronicles what I learned going from a PMM / PM at VMware to a business generalist founder, who then had to learn how to sell, and then manage sales people.
Also, this deck will be useful to you: https://docs.google.com/presentation/d/1pcSy-zV-776abGmZ8WJ7...
Hope that helps!