> dark patterns

I was pleasantly surprised by Netflix recently. After avoiding using the service until recently, I was motivated enough to subscribe by one particular film I wanted to watch.

Initially, they automatically upgraded me to the Premium subscription level on a trial basis. When that trial time period ended I received an email saying, "do nothing and we'll downgrade you to the Standard subscription level."

That was truly a pleasant surprise.

I did nothing.

On the opposite note, amazon goes out of the way to make sure you don't unsubscribe.

I tend to cancel the subscription as soon as I've purchased it so that I can't possibly forget in the future. You'll still have the 1-3 months you initially paid for, and if it winds up being a service that's worth continuing then you can subscribe for longer (I'll usually pay for a year and immediately cancel at that point).