Re:SaaS Financial Model
by molsongolden on Friday September 25, 2020 @03:45PM
(#24593432)
Jaakko mentions not being a fan of benchmarking against the average startup but, for a gut check, the recent KBCM SaaS Survey[1] puts the median blended CAC payback period (>$5MM ARR) @ 18mo using 2019 data, ~21mo using 2020 YTD.
[1] direct PDF link - https://www.key.com/kco/images/2020_KBCM_SaaS_Survey_8102020...