I don't think anyone would disagree with the statement "if you rely on Google to obtain all your users, you need to do everything you can to help Google"

However, we're in a comment thread that went

> > Schema doesn't seem to have any benefit to anyone but Google.

> I fail to see how small businesses are prevented from using metadata.

The only use case I can think of for small businesses is scraping your rivals and seeing what they're getting up to.