I like to imagine what the trade names of the future are going to be. When you meet someone on the Mars colony whose last name is Tuber and that bit of Snapple (best stuff off earth!) Cap wisdom perks up in your brain: "why, their great-grandpappy must have been one of the YouTube personalities on the first ship!"

I think it was prompted by seeing the name "Hodler" once and thinking it sounded like the cryptocurrency equivalent of Wainwright or Cooper.