I think the parent commenter leans that even if you had the regulators stepping in more, they simply couldn't do it enough to make probability_of_getting_caught * fine_of_getting_caught > money_made_defrauding_customers (which based on the latest level of corporate scandals like VW emissions and privacy related tech scandals seems to be true, regulators just can't keep up or penalize harsh enough)
With competition, you always have someone enforcing your behavior... the other guy, who will happily step in and take market share when you falter with customers.
Edit: but frankly if the law was regularly enforced I expect fines would be enough here.
I hear you on the fines, but probably the purest form is to allow deregulation for competition but regulate to protect consumer safety (a balance if you will)
Competition doesn't work in a market where you can't get information about the options because people are lying cheating and stealing.
This strikes me as a failure of the regulators and justice department on not stopping false advertising, punishing fraud, and generally enabling access to justice.