To use cyberpunk as an example because it's one of my favorite genres, I wonder how many of the people who buy Cyberpunk2077 will have ever even heard of Shadowrun Dragonfall by Harebrained Schemes, or Technobabylon by Wadjet Eye Games. I'm pretty sure that while CP2077 has a vastly larger budget for art, code and Keanu Reeves, it won't even come close to these games in terms of narrative, atmosphere etc.