"Making a PDF" includes writing a book, and "a video" is actually a 100 minute film. $210k is a exceptionally good return for that work but the title massively understates the amount of effort required (approx 170 hours if you believe the post; that seems very low to me).

Marketing formula 101: How to get _ without doing _ so you can also be like _.

Haha I love Daniel's approach to this. He's a legend!