Having bought a Ubisoft game on Steam and having to sit there for minutes while uplay updates itself when I just wanted to play for 10 minutes or so, I have very little sympathy for you.

> We gave UK players of AC:Syndicate a country specific hat which wouldn't have made sense to the global market.

So Valve makes sure that players from different countries get the same content? As a UK expat that's something I'm glad of.