I don't think it's unreasonable to want to be paid to solve software problems creatively. A lot of people get in to software for the creative challenges rather than (or as well as) the money. The problem is that most software isn't actually doing anyting new so it doesn't need much creativity to build. It just needs people to glue together the right combination of parts that have already been built to solve generic problems in order to solve the specific problem they're making software for. That's usually pretty boring.