You can profit in more ways than just with money. For instance, you can gain status in your sphere by successfully changing people's minds with your documentary, and I would assume that's partly what motivates people working on these projects.
Re:The Social Dilemma
by colinmhayes on Sunday September 20, 2020 @09:42PM
(#24538970)
Well yea they will make money if they succeed because that means they made a good documentary and will be paid to make more.
But will the filmmakers profit if they succeed? They don't make any money by successfully changing your mind.