Interesting. I was wondering since I've felt cold in almost every Gore-tex jacket I have worn. Also it would seem to me that using a really thin layer of the aerogel stuff could prevent overheating, keep warm while being stupidly thin and impressive.

Gore-Tex is not meant to insulate unless you're talking about just the bare skin feel against the inside of the jacket. Some Gore-Tex jackets had a mesh liner which helps alleviate that cold surface feeling (and protect the teflon layer).

If you're interested in insulation for high-exertion activities, Polartec Alpha is now the bee's knees.