There were plenty of "non-geek" people tricking out their MySpace profile.
I don’t miss ripping MP3’s, converting file formats and what the heck is “patching cracked software”? I think I qualify as a true geek, and I’ve never heard of that.
Downloading commercial software, then downloading a tool to alter the binary to remove the license verification check. Alternatively, they would patch the signature check to use some known algorithm, and then you'd generate a key locally that worked.
Skater kids, emo/goth kids, preppy kids. Everybody was doing this to get Photoshop or games or whatever. This wasn't limited to computer nerds.
Kids in the 00s had to learn some skills and read warez instructional text files.
In the 80s, I don’t know where my friends got their cache of cracked software for the Apple //.