Maybe comparing it to MilSpec makes it understandable to citizens of the USA: we want our hospitals IT infrastructure to be like the navy wants its warships: made out of steel, with redundant systems and sane compartmentalization so it can withstand most attacks. And we are willing to invest billions of tax money to get our existing hospitals up to these standards, because many are like viking longboats: they stay afloat and cure disease, but they are not protected against torpedoes. A hospital looses most of its infrastructure to a some ransomware? There is an investigation by the supervisory body into the technical and organizational details of the specific security incident and they really don't care about certifications printed by some private company that claims to have audited the hospital. The expected result is a "how this hospital intents to prevent this type of incident in the future" document. These standards are not about certifications of industry sector mediocrity waved around to shift blame and win liability cases in court. Also I don't think liability cases work that way over here, but i am not a lawyer.
And that's important. You have to have some place to draw the line between "we did nothing and we're all out of ideas" and "what do you mean you didn't write your own operating system from scratch and hire fifteen security experts to continuously analyze it for un-patched zero-day exploits?"
That's where industry standard "best practices" come in. Once some sort of standard is issued (by regulation) or accepted (by industry), it becomes the thing that a Reasonable Person does. Meeting that standard is then usually sufficient to avoid charges of (or additional liability for) negligence.
> If the brakes go out on your car, and you smash into a building
In this case, you're liable because you carry strict liability for your actions as a driver. However, proof that you've kept the car in working order would be sufficient to escape any criminal charges (dangerous operation of a vehicle, for example)
If the brakes go out on your care, and you smash into a building, even though it was recently serviced to whatever 'standards' are you liable? Yes. And then it will be up to you to pursue the manufacturer of the car, who will claim they met all standards, so they're not liable. See how it works?