Of course media narrative matters! especially if you control what can be said and only say that one thing. And people go used to this and assume that if all official media is singing the same tune there is something fishy. I'm arguing that total deplatforming (not just effective criticism, I'm talking about total deplatforming) backfires.

Letting people talking about things even if we don't like them, doesn't mean suddenly you have to bend to their narrative and make them control all of the media. But you should return the favour and not fully control the media too.