We need both.
In a more distant future, we'll be able to use energy to clean up the damage from using a dirty energy source. When that's possible, when you'll be able to wrap full cleanup costs into EROI, then "clean energy" will only mean "more efficient energy source".
Efficiency gains affect only tiny slices that are outpaced just by growth. They serve to be nothing more than a distraction for intelligent people to sink their time on and feel helpful when they are not.
Clean energy works and the solutions are simple but difficult to implement because it has to be replicated all over in the face of politics and NIMBYs. Efficiency gains are a waste of time but they are attractive to engineers in various industries because they are intellectually challenging and narrow enough to be easily implemented.
Only if there is something that can compete on efficiency and price. And transitioning to renewable/sustainable energy becomes easier if consumption is lower.
The important thing is to apply the efficiency counterpart of Amdahl's law and target the efficiency improvements first at elements which make up a large part of consumption.
Turning off mobile chargers? Optimising PNGs? They're not a large part of consumption in the first place, so it makes no difference.
Switching all lightbulbs away from incandescent has made a huge difference.
> In its new report Making Mission Possible – Delivering a Net-Zero Economy, the Energy Transitions Commission (ETC) shows that clean electrification will be the primary route to decarbonisation, complemented by hydrogen, sustainable biomass and fossil fuels combined with carbon capture. It urges governments, investors, corporates and civil society to work together to accelerate the deployment of zero-carbon solutions before 2030 to put mid-century targets within reach.
The first step:
> Speed up the deployment of proven zero-carbon solutions – governments, investors and corporates need to work hand-in- hand to build up massive capacities of zero-carbon power generation to enable the clean electrification of the economy.
The focus is on generation, not reducing consumption.
Sure, it won't solve the bigger issue in one fell swoop. No single action will. Instead, the way to realistically make progress is via the accumulation of small improvements everywhere.
It could be 10% by 2030, based on projections made by experts in "sustainable ICT", which sounds self serving to me, and likely to ignore the massive energy demands of growing nations in other sectors.
Thats what the infrastructure does not what it is used for.
For example those bits are analytics and algorithms used by logistics companies so they can transport goods more energy efficiently saving a lot more energy than was spent on the computing.
Btw, given the inherent thermodynamic inefficiencies in active datacenter cooling I'd be surprised if we can't do better than 25%.
Probably the most impactful thing you could do is to create web experiences that adequately substitute for carbon-intensive offline experiences. Teleworking, for example, is much cleaner than commuting long distances by car.
If you watch from around the 1h22m mark, you will see that he conceeds there is no such thing as "energy conservation", and that what he argues for actually is an increase of at least three times the in price of energy and food. Well, that's a non-starter even if you accept the philosophy, it will lead to revolutions and regime changes, it cannot possibly work.
So we absolutely need to maintain the relative standard of living, while significantly cleaning up energy. A 5x drop of our carbon intensity can lead to a more or less ecologically sustainable world economy where billions can enjoy the western standard of living without fucking up the planet in less the a century.
While we're all comfy with cheap energy and produce, IMHO revolutions and regime changes aren't neccesarrily a showstopper. With +2℃ we will have regime changes, lots of refugees, probably revolutions, while hopefully avoiding war.
I do agree though that with unlimited energy many people will want multiple vacation mansions each somewhere in the wilderness. We need to handle that like we do with carbon emissions, limit it and tax it to high heavens.
Also software is really very inefficient and a lot of it runs on batteries.
There isn't much focus on the end to end energy usage (I've only seen a couple of papers over the last 10 years or so).
I have no idea how much energy it takes from the place this page is served to it being rendered in the browser, that information should be available so we can make things more efficient.
I think the biggest issue now is not ability to generate energy ( we have passive and active green energy sources ) but Storage.
And It would probably be for the best to find kinetic ways to store and release energy. Ofc I might be wrong and in the end batteries and solid state batteries solutions might be the winner. But I think kinetic storage is kinda low hanging fruit not many companies are looking into.
Also kinetic energy storage usually shouldn't degrade as fast as fluid based batteries.
The energy that we stand to save on the web, in the best case, is no more that the equivalent of a few points of GDP growth for some impoverished nation. It's less than negligible, it's net negative, because you are wasting the political and human energy optimizing irrelevant things and thinking you've made a difference.