Can we please stop using this worn-out excuse for censorship as if it were some deep insight? It was indefensible back when it was first invented to justify prosecuting people for protesting the draft. It's just plain sad that people still parrot it to this day.
First, even the people that invented it for reasons of political expediency didn't take it that far. You can scream "Fire!" if there is an actual fire.
Putting that aside, even if there isn't an actual fire, no one dies because you scream "Fire!". They die because people panic and trample them in their haste to escape. That isn't a matter of speech. The responsibility for that harm is on the people that panicked—just as it would be if the fire were real. The appropriate response to a call of "Fire!" in a crowded space is to make a rapid but safe and orderly escape without trampling anyone, whether the fire is real, feigned, or an innocent false alarm.
Of course you can scream fire if there is one, but the point is that making up a lie and intentionally introducing it into the public square harms others.
Ordinary coherent conversation is one thing. Inciting a riot etc is clearly a different thing. Because both begin with words is irrelevant.
It is broadly understood it's not ok to incite violence, but much of what is being labelled as damaging speech is only labelled as such because of the broad platform it's being spoken from.
Likewise screaming Fire! in a crowded space is not allowed as free speech. People could die, you could die, you are not allowed to do that.
Social media and the internet have permitted people to scream Fire! loudly for many years. The harms that this has done are very evident, society is buckling under the pressure it has created.