Here's the media championing it:
"How a dream team of engineers from Facebook, Twitter, and Google built the software that drove Barack Obama's reelection"
https://www.theatlantic.com/technology/archive/2012/11/when-...
"How President Obama’s campaign used big data to rally individual voters."
https://www.technologyreview.com/2012/12/19/114510/how-obama...
"Obama, Facebook and the power of friendship: the 2012 data election"
https://www.theguardian.com/world/2012/feb/17/obama-digital-...
"the firm never tried to stop them when they realized what was doing, and even told them they'd made a special exception for them"
https://www.dailymail.co.uk/news/article-5520303/Obama-campa...
"Why are politicians now freaking out about a feature that has been publicly documented since its inception and that was discontinued three years ago?"
https://reason.com/2018/03/23/cambridge-analytics-dust-up-re...