> How much would you have to charge me to make storage workable for you?

I think it’s not about the price you or I pay. It’s about living up to investors’ expectations. They don’t need to be “just profitable”, they need a massive cash cow and ride it out.

Storage is a commodity now, so no way to achieve it with that. They need more value-add, and apparently a “hub for your digital life” is what they decided it needs to be.